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Insights for Shopify merchants

Guides, case studies, and studio news: all the overthinking we do, written down.

  • Apps & Tools

    Selling by the metre, kilo, or capsule

    If one item in your store is half a metre, eighty capsules, or two kilos, your quantity tiers are counting the wrong thing. One field and one placeholder.

  • Growth & Sales

    Why dynamic bundles outsell static packs

    “You can buy one set, or a set of four.” A real merchant reply, and the research on why that almost never converts like a dynamic bundle does.